STATE OF NEW HAMPSHIRE
HUMAN RESOURCES
CLASSIFICATION: LOTTERY MARKETING COORDINATOR
Class Code: 5896-19
Date Established: 05-19-95
Occupational Code: 7-3-7
Date of Last Revision: 09-24-02
BASIC PURPOSE: To coordinate the promotion of lottery
ticket sales by assisting in the development of sales and marketing plan.
CHARACTERISTIC DUTIES AND RESPONSIBILITIES:
·
Coordinates the
Lottery Commission marketing plan by performing research and submitting
recommendations to increase ticket sales.
·
Analyzes the sales
and marketing activities of the field staff, including training and monitoring
the field representatives in operating policies and procedures.
·
Acts as the
Commission representative at trade shows, exhibits and public relations events
to fulfill marketing objectives.
·
Measures consumer
needs and coordinates the installation of advertising displays to promote the
sale of lottery tickets.
·
Delivers supplies of
tickets to sales agents and vendors throughout the state.
·
Prepares reports on
sales trends and advertising impact for a variety of lottery games.
-------------------------------------------------------------------------------------------------------------------------------------------
DISTINGUISHING FACTORS:
Skill: Requires skill in developing formats
and procedures for special applications OR in investigating and reviewing the
use of equipment and data for a specialized function.
Knowledge: Requires logical or scientific
understanding to analyze problems of a specialized or professional nature in a
particular field.
Impact: Requires responsibility for
contributing to immediate, ongoing agency objectives by facilitating the direct
provision of services to the public or other state agencies. Errors at this level result in
inaccurate reports or invalid test results and require significant investment
of time and resources to detect.
Supervision: Requires partial supervision of other
employees doing work which is related or similar to the supervisor, including
assigning job duties, providing training, giving instructions and checking
work.
Working Conditions: Requires performing regular job
functions in a controlled environment with minimal exposure to disagreeable job
elements and little risk of hazard to physical or mental health.
Physical Demands: Requires light work, including
continuous walking or operating simple equipment for extended periods of time
as well as occasional strenuous activities such as reaching or bending.
Communication: Requires explaining facts, interpreting
situations, or advising individuals of alternative or appropriate courses of
action. This level also requires
interviewing or eliciting information from state employees or members of the
general public.
Complexity: Requires coordinating a combination of
diverse job functions in order to integrate professional and technical agency
goals. This level also requires
considerable judgment to implement a sequence of operations or actions.
Independent Action: Requires a range of choice in applying
a number of technical or administrative policies under general direction and in
making routine decisions or in recommending modifications in work procedures
for approval by supervisor.
MINIMUM QUALIFICATIONS:
Education: Bachelor's degree from a recognized
college or university with major study in marketing or business
administration. Each additional
year of approved formal education may be substituted for one year of required
work experience.
Experience: Two years' experience required in
sales, marketing or a related field in a sales or service organization with at
least one year in a supervisory or administration position. Each additional year of approved work
experience may be substituted for one year of required formal education.
License/Certification: Possession of a valid New Hampshire
driver's license and/or have access to transportation for statewide travel.
RECOMMENDED WORK TRAITS: Knowledge of the principles and
practices of marketing, sales and promotional activities. Knowledge of statistical analysis
techniques. Ability to communicate
effectively. Ability to compile
statistical reports and make sales projections. Ability to create innovative games from research. Ability to establish and maintain
effective working relationships with business and advertising people,
contractors, a sales force and the public. Must be willing to maintain appearance appropriate to
assigned duties and responsibilities as determined by the agency appointing
authority.
DISCLAIMER STATEMENT: This class specification is descriptive
of general duties and is not intended to list every specific function of this
class title.
Back to Human Resources Home Page
Back
to State Opportunities Listing Page
Back to Class Specification List
Last Updated 05/10/02
URL: /hr/classspec_l/5896.htm